There is plenty of new content, everyday. This is competition for your attention.
Competition is good, it increases quality standards.
Writing concise, captivating text is a skill few master. It becomes more valuable, every day.
Form is more valuable than content. Brilliant ideas, poorly expressed, will be refactored.
Unpopular opinion: many literary classics are unnecessarily verbose (e.g. The Count of Monte Cristo, Les Misérables). Any movie is better than the book. Over time, people will forget the original book.
Another example: A book such as “Skin in the game” from @nntaleb is brilliant, but so painful to read. Someone will repackage the ideas from this book, and express them better. The original book will be forgotten.